3.1 A personal survey
I chose to interview my boyfriend who runs his own company within excavating and heavy equipment.
Name: Thomas Johansen
Age: 27
Profession: CEO of a heavy equipment company
Describe yourself with 3 words
Engaged, precise, purposeful
What does the company do?
Rental of machine driving
What makes your company unique?
Focus on preciseness and to do a good job
Who are your clients/customers/target group?
Big entrepreneurs and the private market
What are your main goals for your business?
To grow (employees and machines)
Operate financially
Be environmentally conscious
Describe your company with 3 words
Efficient
Quality
Realistic
What is the vision of the company?
“Stolthet i hvert spadetak” («Pride in every shovel dig»)
3.2 Clarify the strategy
Design Brief
Last ned PDF • 45KB
3.3 Preparing for brand development
I have already made a logo for my boyfriends company some years ago, and he is really happy with it. The thought behind the logo is that the name is easy to read, and that the profession is easy to understand (therefore, the excavator). The logo is used on work wear, company car and many other touchpoints.
Touchpoints
- Vehicles
- Machines
- Work clothes
- Merch (t-shirts, pens, buffs etc.)
Manage the assets
Use social media, especially Facebook and Instagram. Show how your company work by posting images and videos from the different projects.
