4.1 Review and revamp

Makeup Mekka

https://www.makeupmekka.com/no-no/

Tights.no

https://www.tights.no/

Skadedyrshop

https://www.skadedyrshop.no/

4.2 Deconstructing taxonomy

https://www.ridestore.no/

https://idealofsweden.no/

4.3 Page inspections

Makeup Mekka

1. Home page

• Updated often
• Easy to navigate
• Huge CTA-area instead of a small button
• Clever use of colors and fonts

2. Category page

• Showing relevant sale products
• Showing most sold products
• Products are shown in a grid view
• Easy to see name of product and price

3. Product page

• Large image of product
• Gallery of detailed images of the product
• Easy to read the text
• Easy to read the price – both the before-price and the sales-price
• Easy to choose color of product
• Big “add-to-cart”-button
• More suggestions similar to the chosen product
• Further details and testimonials down the page

4. Cart

• Immediately after pressing “add to cart”, an overview in the top right corner pops up with the total price of the products in the cart and delivery
• Easy to delete products from cart without leaving the page that you’re currently on
• Easy to add more of the products in the cart

5. Checkout

• Nice and clear view of the products in the cart
• Large text, making it easy to read
• Easy to add a discount code
• The price is presented clearly
• Easy to add “last minute” products to the cart, suggested by the website down below
• Neat and organized in general

4.4 Getting technical