W10-12: LT: Design of layout in InDesign
Updated: Jan 18
Using InDesign, design a 8-page brochure for a fictitious travel agent.
1.The size of the brochure should be A5 (when it is folded).
2. Design the brochure in full colour.
3. Use fake body copy, but create sensible headings.
4. Use titles, headings and images of your choice.
5. Be sure to pay attention to:
Choice of type
Choice of imagery
Use of layout and grid to communicate the content
I chose to create a travel brochure for the fictitious travel agent "Norwegian train tours". I wanted to show how many places you can visit in Norway by train. Early on I had an idea of one winter themed page and one summer themed page. I also got an idea of cut out windows in the brochure, so that it illustrates the view from the train. I am quite happy with the result, and I even tried (for the very first time) to make mock-up brochures from scratch.
Folding of the brochure
The fold of the brochure is an accordion type, where the pages are folded inwards so that it opens like a book. Here are some pictures I took to illustrate how the brochure is folded.
Here are all of the pages individually:
Left page covering inside left page (summer)
Inside left page (summer)
Inside, inside left page (summer)
Right page covering inside right page (winter)
Inside right page (winter)
Inside, inside right page (winter)
I spent a lot of time to create the grid system including the baseline grid. I have never done it before, so I had to try and fail a couple of times before I finally made it. I chose to have a tight grid, as I tried working with a larger one to start with. I found that the smaller grid was easier to work with and gave a lot more opportunities.
Baseline grid system
Røros - Pixabay
Flåm tog - Unsplash
Lillehammer langrenn - Unsplash
Hafjell Lillehammer - Unsplash
Dovrefjell - Wikimedia Commons
Dovre panorama - Wikimedia Commons
Flåmsbana sving - Wikimedia Commons
Flåmsbana sving 3 - Wikimedia Commons
Tog over saltfjellet vinter - Wikimedia Commons
Landegode sommer - Wikimedia Commons
Kjerringøy midnattsol - Wikimedia Commons
Bodø nordlys - Pixabay
All other images are taken by me.